Privacy policy.


Effective Date: [December, 2024]

Precision Yoga Mat (PYM) (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our app, website, and services. By using our services, you agree to this policy.

1. Information We Collect

1.1 Personal Information
We may collect personal details provided by you, including:

  • Name, email address, phone number, and physical address (where applicable).

  • User account details such as username, password, and preferences.

1.2 Biometric Data

  • Purpose: Collected for yoga mat customization based on user-specific measurements (e.g., height, shoulder width).

  • Consent: Collection is optional and requires explicit user consent.

  • Storage: Biometric data is encrypted and securely stored on servers compliant with global data protection regulations (e.g., GDPR).

  • Retention: Biometric data is retained for 1 year, unless deletion is requested.

  • Deletion: You may request deletion of biometric data at any time by contacting us at pym@precisionyogamat.com.

1.3 Payment Information

  • Payments are securely processed by Stripe, a PCI DSS-compliant payment processor.

  • We do not store your credit or debit card details.

1.4 Usage Data

  • Data about your interactions with the app and website, such as feature usage and navigation behavior, collected via tools like Google Analytics and Firebase.

1.5 Cookies & Tracking Technologies

  • Purpose: Enhance user experience, analyze performance, and serve personalized marketing.

  • Types of Cookies:

    • Essential: For core functionalities like checkout.

    • Performance: For usage tracking and analytics.

    • Marketing: For targeted advertising, with explicit consent.

  • Manage cookies via our cookie banner or browser settings.

1.6 Transactional Location Data

  • Limited to address and region provided during the checkout process.

  • Note: No real-time location tracking is performed.

2. How We Use Your Information

We use the collected information to:

  • Customize yoga mats and enhance your experience.

  • Process payments and deliver products.

  • Improve app functionality and website performance.

  • Send transactional communications, such as order confirmations and updates.

  • Provide customer support.

  • Send marketing communications, with your consent.

3. Third-Party Services

We work with trusted third parties to facilitate our services:

  • Stripe: Secure payment processing.

  • Google Analytics and Firebase: Usage tracking and app performance analysis.

  • Cookie Management Tool: Compliance with GDPR and CCPA.

Third parties are contractually obligated to process your data securely. Refer to their privacy policies for details.

4. Data Security

We prioritize your data security by implementing:

  • Encryption: All data is encrypted during storage and transmission.

  • Access Controls: Only authorized personnel have access to sensitive data.

  • Regular Security Audits: Frequent assessments of our systems to identify vulnerabilities.

5. User Rights

5.1 Opt-Out Options

  • Marketing emails include an “unsubscribe” link.

  • You may also unsubscribe or request deletion of your data by emailing us at pym@precisionyogamat.com.

5.2 Data Access, Correction, and Deletion

  • You can request access to, correction, or deletion of your personal and biometric data by contacting us at pym@precisionyogamat.com.

5.3 Cookie Preferences

  • Manage cookie settings via our website banner or browser settings.

6. Transaction-Based Communications

  • Transactional emails related to customer service (e.g., order confirmations, shipping updates) do not require opt-in consent.

  • Marketing communications are consent-based and require explicit opt-in during account creation or checkout.

7. Children’s Privacy

Our services are suitable for all ages. We do not knowingly collect sensitive data from children without consent where required by applicable laws.

8. Policy Updates

We may update this policy periodically to reflect changes in our practices. Notifications of updates will be sent via email or app notifications.

9. Contact Us

For inquiries or to exercise your rights, contact us:

  • Email: pym@precisionyogamat.com

  • ABN: 31 791 169 176

Additional Policies

1. Cookie Policy:

  • Define types of cookies and provide clear instructions for managing preferences.

2. Data Processing Agreement (DPA):

  • Outline agreements with third-party services like Stripe, Google Analytics, and Firebase to ensure compliance with GDPR/CCPA.